Challenge: Drive sales, stand out in a cluttered market and align with a brand that appeals to their target market.
Solution: When customers purchased participating XXXX Gold products they received a $10 Barbeques Galore gift card. Customers could accumulate up to $250 in value. Edge provided Lion with a redemption based Fixed Fee pricing model, validation and fulfilment and reward issuance, account management and customer service.
Results: Since 2010 we have continued to work hand in hand delivering solutions for Lion and this particular promotion received a positive response; as well as sparking a lot of interest in store.