About Us

We help bring ideas to life


If you’ve ever seen an on-pack promotion in the supermarket offering the chance to win an awesome prize, been given a bonus gift with your purchase or taken advantage of a cashback offer, there’s a good chance Edge developed and managed it.  

Edge is a leading incentive technology business that has spent over a decade helping brands and their agencies bring promotional ideas to life, through innovative customer engagement and incentive solutions. With a unique combination of promotional technologies, rewards and insurance, Edge has the flexibility to provide a truly bespoke end-to-end solution for brands looking to engage with both their existing and potential customers in creative and effective ways.

Whether it’s increasing sales, acquiring new customers, building customer loyalty or motivating your workforce, Edge’s solutions and expertise provide an unparalleled experience and competitive edge for clients.

Annually, Edge delivers around 350 promotions and over 1 million rewards valued at over $100 million. These high-profile campaigns cover a broad range of industries and some of Asia Pacific’s most recognised brands including; Coca-Cola Amatil, Lion, Fujitsu, Mars, NAB, Foxtel, ANZ, Mercedes Benz, Michelin, Rinnai, Biersdorf’s Nivea, Microsoft, Bupa and Lumo Energy.

Founded in 2006 and acquired by Village Roadshow in 2012, Edge sits under the Group’s Marketing Solutions division, with offices in Melbourne, Sydney and Singapore.


Established in Melbourne Australia


Acquired Edge Loyalty in 2012


Employees in Australia and Asia 

Where we're headed

At Edge, we’re always focused on the future. We currently service the Australian Pacific region and are continuing to grow.

Find out more about our reach. 

Our Team

We are an agency of innovators, collaborators, analysts, techies and big thinkers. With a shared love of developing creative, innovative solutions, our team is the foundation of everything we do. Whether you visit our offices in Melbourne, Sydney or Singapore, you will find the same passion, enthusiasm and creativity from our team of 80+ people. 

Fergus Koochew
John Jess
Managing Director Edge Asia
Peter Wright
Chief Technology Officer
Aaron Luxmoore
National Commercial Director
Ashlee O’kane
Group Client Services Director
Jane Redman
Financial Controller
Theo Ebbutt
Operations Manager
Kristie Atkins
Edge Consumer & Lifestyle Rewards Managing Director
Jennifer Sangster
Head of Corporate Marketing
Rebecca Factor
Corporate Marketing Manager
Lauren Laidlaw
Human Resource Business Partner