Lion

One of the most successful campaigns yet!

Challenge

Drive sales, stand out in a cluttered market and align with a brand that appeals to their target market.

Solution

When customers purchased participating XXXX Gold products they received a $10 Barbeques Galore gift card. Customers could accumulate up to $250 in value. Edge provided Lion with a redemption based Fixed Fee pricing model, validation and fulfilment and reward issuance, account management and customer service.

Results

Since 2010 we have continued to work hand in hand delivering solutions for Lion and this particular promotion received a positive response, as well as sparking a lot of interest in store.

Goals

  • Drive Sales
  • Acquisition
  • Behavior Change

Mechanics

  • Gift With Purchase
  • Collect & Get
  • Collector promotions