Challenge: Lenovo were looking for a reward that appealed to a wide demographic, increased sales and encouraged brand loyalty.
Solution: Customers that purchased any eligible Lenovo YOGA 910 Convertible PC during the promotional period received a $100 branded eftpos Gift Card. All they had to do was register at a fully customised Lenovo website and within 30 days they received their reward by mail.
Working closely with Lenovo, we built a fully customised website, managed all the validations and card fulfilment as well as a dedicated account manager provided.
Results: This is the second time Lenovo have engaged with us on their gift card proposition and both times they needed to extend each time due to the success of Lenovo’s offers.