Now more than ever, consumers as well as their families are finding themselves home-bound—whether by choice or out of necessity. Here are 5 ideas you can leverage to help them stave off boredom and remain productive at work while staying engaged with your brand:
Tip #1: Help keep School Holidays fun
School Holidays are fast approaching, but this one's shaping up to be a little bit different. With parents looking for ways to keep their kids occupied and entertained at home, why not consider shaping your promotions around streaming services, gaming, toys, ebooks and snacks to help keep kids happy (and their parents sane) at home.
Tip #2: Make it a staycation
With travel restrictions and all the usual holiday outings like museums, movies and restaurants mostly off the table, consumers will be seeking convenient ways to create a getaway experience at home. Meal kit subscription services are an easy way to whip up a restaurant-quality meal from your kitchen; consider offering egifts for these services to help make subscribing a piece of cake. Beauty product subscription boxes are a great way to bring the spa experience in-home as well.
Tip #3 Encourage productivity
Seasoned remote workers and new telecommuters alike will want to make their time at home productive, so stocking up on office supplies and equipment will be ever-present on their To-Do lists. Help them check an item off by offering special promotions around office supplies and computer equipment. eGifts for food delivery services like Uber Eats will be especially welcome among these groups when they’re up against a big deadline or need a quick bite to eat.
Tip #4: Streamline shopping and delivery
It’s never been easier for consumers to streamline their shopping experience. For those short on time or who don’t want to leave the comfort of their homes (or cars!), online shopping with delivery or BOPIS—buy online, pick up in-store—are the way to go. Consider incentivising your customers with a free digital gift card for online or mobile orders with delivery, or if they opt to place their orders digitally and pick up at your store.
Tip #5 Show empathy for cancelled plans
Having the big music fest you’ve had on your bucket list get cancelled or a child’s birthday party postponed can be frustrating and disappointing. Offer up eGifts as a way to help ease the pain. Another option to consider is product egifting: customers can select a product from your ecommerce site and send it to the recipient via email along with a personal message. After opening the email, the recipient can virtually tailor the gift to their personal style and taste, select a different product altogether or choose a gift card instead.
So, empathise and support your consumers during this trying time with our useful tips for incentive ideas to not only to keep them sane but ensure they are engaging with your brand.
Edge has a huge range of digital gift cards, mobile payments and online reward incentive solutions which your business can use to keep customers positive, motivated and engaged with your brand whilst keeping safe and sound at home. Talk to us today.