Challenge: To incentivise partners and restaurants Australia-wide to choose MARS products and in turn drive positive sales.
We were lucky enough to collaborate with MARS on their Mix and Match promotion. Working together to problem solve the best solution, we came up with the idea to create a tailored Trade Platform that could engage independent restaurants and partners seamlessly.
Every time trade partners ordered multiple MARS products they were instructed to upload an invoice on MARS Trade Platform and follow the prompts. Once successful and validated they selected their preferred digital or physical reward. The rewards were then distributed to their nominated inbox or postal address.
MARS was delightfully surprised with the sales result and found the solution to stimulate incremental spend levels. Since the first instalment MARS have re-engaged to run the campaign again.