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Mechanics

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While there are many ways you can execute a sales promotion, selecting the most effective mechanic can be the difference between a campaign that just ticks the boxes, and a blockbuster hit that exceeds expectations for your brand and your bottom line.

At Edge, we can help you select the best mechanic, platform and delivery mechanism to ensure your campaign is less box-tick and more blockbuster.

From conception to execution, Edge can manage and assist with every step of the way - no matter what mechanic is right for you!



Powerful  |  Proven  |  Mechanics

SCRATCH CARDS

INSTANT WIN

SURPRISE & DELIGHT

No matter your age, everyone loves the chance to ‘Scratch and Win’. This exciting game-play mechanic provides an immediate reward incentive for customers and is a powerful tool in influencing purchasing behaviour. Make your brand stand out from the crowd, incentivise repeat purchase, drive traffic online and in store, or collect key information.

VIEW CASE STUDY

Who wouldn't be enticed by the chance to win $1 million? A spectacular prize is a fantastic way to drive a headline offer into market, and supporting it with an ancillary prize pool can provide a powerful promotional proposition, whilst maintaining the flexibility to meet a variety of business objectives. And thanks to Edge’s carefully calculated fixed fee promotional insurance, big prizes doesn’t have to mean big risk for you and your brand!

VIEW CASE STUDY

An unexpected treat is the perfect way to make someone’s day and can create some seriously strong emotional connections. As such, ‘Surprise & Delight’ can be one of the most powerful and effective mechanics for both brands and customers. Whether it’s acquisition, re-engagement, conversion or building loyalty, a well crafted Surprise & Delight strategy will exceed expectations and deliver results.

TRY ME FREE

MONEY BACK GUARANTEES

COLLECTOR PROMOTIONS

Have a fantastic product, but struggling to build a customer base? Providing a free product trial to customers instils confidence and creates positive brand associations, helping you acquire new customers by encouraging them to make the switch to your brand.

VIEW CASE STUDY

100% satisfaction or your money back is the ultimate guarantee! Whilst it’s a fail proof decision for customers, it can sometimes prove to be a risky offer for brands. Fortunately Edge can help you manage your promotional risk and protect your ROI by calculating expected claim rates and providing comprehensive insurance on the promotion.

Drive repeat purchases and keep consumers loyal to your brand with a collector style mechanic! Edge’s end-to-end promotions management means less stress for you, while our fixed fee pricing model protects against over-redemption.

VIEW CASE STUDY

SPORTING CHALLENGES

GIFT WITH PURCHASE

CASH BACK

Take attendee engagement to a new level at sporting events and magnify your brand’s presence with a promotion that excites and entertains! Sporting Challenges are an excellent way of extending brand integration and maximising engagement with a captivated audience to increase brand awareness and drive customer acquisition. Edge’s end-to-end promotions management and fixed fee pricing model will ensure your promotion is delivered in the most seamless and cost effective way.

VIEW CASE STUDY WATCH VIDEO

The instant gratification of receiving a free gift with a purchase is a powerful incentive and can offer a compelling point of difference for brands. Whether you’re looking to acquire new customers, drive repeat purchase or increase average spends, a gift with purchase is an effective and engaging incentive that can be seamlessly managed through Edge’s digital platforms and reward solutions.

VIEW CASE STUDY

Cashbacks are an extremely powerful and popular mechanic used to drive sales, encourage repeat purchases and provide strong cut through. The added benefit of using a cashback mechanic to provide an offer is that focus is put on the discount or cashback value as opposed to a reduction in the regular retail price and hence doesn’t erode your long term price strategy.

VIEW CASE STUDY

TRADE IN TRADE UP

PRIZE DRAWS

The speed at which technology and innovation move means that customers are frequently being told their products are out of date. Breaking through this noise and encouraging customers to update their products can therefor be a real challenge. A simple ‘Trade in, Trade Up’ mechanic can be the answer to shortening the product refresh cycle. Edge can provide a tailored, end-to-end solution that covers everything from web build to validation management, to providing a dedicated customer service team.

VIEW CASE STUDY

A prize draw is a great way to engage with consumers - after all, everyone loves the chance to win something. But while ‘Prize Draws’ are an exciting component of a promotion, legislation around gaming compliance mean they must also be handled with care. Edge are experts in compliance, and our custom-built, Australian Gaming Boards approved, ‘Random Electronic Draw System’ takes the stress and risk out of your next competition.

VIEW CASE STUDY WATCH VIDEO

Powerful

Proven

Mechanics

 

 

SCRATCH CARDS

No matter your age, everyone loves the chance to ‘Scratch and Win’. This exciting game-play mechanic provides an immediate reward incentive for customers and is a powerful tool in influencing purchasing behaviour. Make your brand stand out from the crowd, incentivise repeat purchase, drive traffic online and in store, or collect key information.

VIEW CASE STUDY

INSTANT WIN

Who wouldn't be enticed by the chance to win $1 million? A spectacular prize is a fantastic way to drive a headline offer into market, and supporting it with an ancillary prize pool can provide a powerful promotional proposition, whilst maintaining the flexibility to meet a variety of business objectives. And thanks to Edge’s carefully calculated fixed fee promotional insurance, big prizes doesn’t have to mean big risk for you and your brand!

VIEW CASE STUDY

SURPRISE & DELIGHT

An unexpected treat is the perfect way to make someone’s day and can create some seriously strong emotional connections. As such, ‘Surprise & Delight’ can be one of the most powerful and effective mechanics for both brands and customers. Whether it’s acquisition, re-engagement, conversion or building loyalty, a well crafted Surprise & Delight strategy will exceed expectations and deliver results.

TRY ME FREE

Have a fantastic product, but struggling to build a customer base? Providing a free product trial to customers instils confidence and creates positive brand associations, helping you acquire new customers by encouraging them to make the switch to your brand.

VIEW CASE STUDY

MONEY BACK GUARANTEES

100% satisfaction or your money back is the ultimate guarantee! Whilst it’s a fail proof decision for customers, it can sometimes prove to be a risky offer for brands. Fortunately Edge can help you manage your promotional risk and protect your ROI by calculating expected claim rates and providing comprehensive insurance on the promotion.

COLLECTOR PROMOTIONS

Drive repeat purchases and keep consumers loyal to your brand with a collector style mechanic! Edge’s end-to-end promotions management means less stress for you, while our fixed fee pricing model protects against over-redemption.

VIEW CASE STUDY

SPORTING CHALLENGES

Take attendee engagement to a new level at sporting events and magnify your brand’s presence with a promotion that excites and entertains! Sporting Challenges are an excellent way of extending brand integration and maximising engagement with a captivated audience to increase brand awareness and drive customer acquisition. Edge’s end-to-end promotions management and fixed fee pricing model will ensure your promotion is delivered in the most seamless and cost effective way.

VIEW CASE STUDY WATCH VIDEO

GIFT WITH PURCHASE

The instant gratification of receiving a free gift with a purchase is a powerful incentive and can offer a compelling point of difference for brands. Whether you’re looking to acquire new customers, drive repeat purchase or increase average spends, a gift with purchase is an effective and engaging incentive that can be seamlessly managed through Edge’s digital platforms and reward solutions.

VIEW CASE STUDY

CASH BACK

Cashbacks are an extremely powerful and popular mechanic used to drive sales, encourage repeat purchases and provide strong cut through. The added benefit of using a cashback mechanic to provide an offer is that focus is put on the discount or cashback value as opposed to a reduction in the regular retail price and hence doesn’t erode your long term price strategy.

VIEW CASE STUDY

TRADE IN TRADE UP

The speed at which technology and innovation move means that customers are frequently being told their products are out of date. Breaking through this noise and encouraging customers to update their products can therefor be a real challenge. A simple ‘Trade in, Trade Up’ mechanic can be the answer to shortening the product refresh cycle. Edge can provide a tailored, end-to-end solution that covers everything from web build to validation management, to providing a dedicated customer service team.

VIEW CASE STUDY

PRIZE DRAWS

A prize draw is a great way to engage with consumers - after all, everyone loves the chance to win something. But while ‘Prize Draws’ are an exciting component of a promotion, legislation around gaming compliance mean they must also be handled with care. Edge are experts in compliance, and our custom-built, Australian Gaming Boards approved, ‘Random Electronic Draw System’ takes the stress and risk out of your next competition.

VIEW CASE STUDY WATCH VIDEO