Lemnos was looking for an engaging promotion that would encourage trial and drive sales of their Haloumi product.
Customers who purchased Lemnos Haloumi during the promotional period were offered their money back in the form of a branded eftpos Gift Card simply by trialling the product and providing 15 words or more of feedback via a Lemnos branded claim site.
The promotion was insured with Edge's Fixed Fee Pricing Model, removing all financial risk with 100% of claims being covered.
The Lemnos Try Me Free promotion generated trial, positive brand association and most importantly was embraced by retailers.