The SMH

iTune Gift Voucher Offer

Challenge

Provide a highly valued and cutting edge incentive to encourage existing subscribers to renew their subscriptions.

Solution

Customers who renewed their subscription received a virtual $30 iTunes card which could be used for any iTunes products.

Subscription renewals were significantly higher than expected, resulting in what was originally a stand alone promotion being extended to an ongoing offer.

Goals

  • Retention
  • Drive Sales

Mechanics

  • Gift With Purchase
  • Surprise & Delight
Like what you see? Find out how we can work together too.
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Case Study
Zafarelli
A $10k Italian Holiday Giveaway…Bellissimo!
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Fujitsu General
Another special year working together. And what a result.
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coles
Coles Biggest flybuys Movie Giveaway!
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Village Roadshow
A reward that appealed to Australian families!
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Microsoft
Already looking to expand the promotion!
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I&J
Collect & Get
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Heineken
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Bonus movie ticket
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The evolution of heating
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1 Million Dollar Kick
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Nescafe
A Trade In-Trade Up with a HIT!
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Lenovo
Gift with purchase
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Medibank
Choose Your Reward
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Village Roadshow
Suicide Squad Bonus Movie Tickets
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Prudential
One Platform that could do it all...
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Telstra
Instant gratification
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Four'N Twenty
Pie Time Scratch ‘N’ Win
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The SMH
iTune Gift Voucher Offer
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JB HI-FI
Upsize movie offer
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Lemnos
Try me free
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SodaStream
SodaStream Rewards Program
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Bringing promotions to life since 2006.

Edge specialises in the end-to-end management of tailor-made sales promotions and loyalty programs which incentivise customer behaviour. With an unparalleled mix of platforms, rewards and promotional risk management services. Edge has powered thousands of innovative promotional strategies, which has driven growth for Asia Pacific’s most recognised brands and agencies.

  • Location
  • Australia
  • New Zealand
  • Asia
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Owned and operated by Blackhawk Network Holdings
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